Obtaining good quality leads is vital to insurance sales success. But how do you recognize a good lead? What are his or her characteristics? A new lead-scoring study by Leads360, “Lead Scoring 101: Leveraging Lead Quality Insights to Improve Conversion,” reveals the personal attributes of a serious insurance prospect.
The study, which looked at millions of prospective buyers, scored leads based on credit rating, prior or current insurance carrier, education level, home state and email address. The results showed, among other things, that prospects with lower credit scores and educational attainment (high school level) were three times as likely to buy as other types of leads.