“What I want to do is explain how technology is currently impacting consumers,” Neesha Hathi, senior vice president of advisor technology solutions with Charles Schwab and Co. laid out in a tall order at the outset of an interview with AdvisorOne on Thursday at MarketCounsel’s Member Summit 2012 in Las Vegas.
Technology today is cheap, accessible, nimble and designed specifically for RIAs, Hathi (left) said. This represents an incredible opportunity for advisors, but they must focus in on three areas: the CRM, the cloud and mobility.
The metaphor she used was the human body, with the CRM as the brain, the cloud as the muscle and mobility as the personality.
“The CRM is the information management,” she explains further. “The cloud is the enabling technology, which means it can be used in different ways, and mobility is changing how the advisor can interact with clients.”
The mobility that’s now available through the use of social media and other tools has “raised the expectation levels for clients as to what they expect from advisors.”