For two days in July, I had the chance to participate in a very exciting pilot program supported by the 3in4 Association, the Texas Long-Term Care Partnership and the Texas Department of Health and Human Services.
I was one of ten Texas based LTCi specialists carefully vetted and trained to participate in this program by the 3in4 Association, Kirkland, Wash. The 3in4 Association is the group that has sent “Dr. Marion” — Marion Somers, an elder care specialist with a doctorate in gerontology — around the country in a bus to increase public awareness of the need for long-term care (LTC) planning and long-term care insurance (LTCI).
Our mission in Texas was to educate Texans on the how and why of responsible long-term care planning.
Our team was ready and prepared to do what we excel at, which is teaching the public about the risks of needing long-term care, and how to prepare responsibly for such an event.
The 3in4 Association and the Texas LTC Partnership are perfect partners because our goals coincide. Both organizations seek to increase awareness about the need to plan for long-term care.
The 3in4 Association has “feet on the ground” to carry this mission to the public, through education.
The Texas LTC Partnership — a state organization that encourages Texans to buy LTCI — does not, yet it shares our strong conviction about the need to convey this information to the public.
For the LTCi specialist participants, the pre-seminar-series training involved not only learning how to teach the seminar, but also all aspects of our conduct.
The outreach consisted of 50,000 direct mail pieces to surrounding ZIP codes. The invitations were great looking. Recipients could register for a seminar by simply scanning a QR code or going to a special site, http://www.3in4needmore.com/texas-ltc-seminars, to register.