Life Health > Long-Term Care Planning

Don’t let your marketing message go stale

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Before you do any marketing, conduct your own messaging strategy session by asking the following five questions:

• What are the challenges our product, service or firm can help prospects overcome?

• What are the words our prospects use to describe their challenges?

• What is our solution (using words prospects can relate to)?

• What are the specific benefits of our product, service or firm? (Use the answers above and put yourself in your prospects’ shoes by asking “So what?” and “Why should I care?”)

List your benefits with clear messaging targeted to each prospect.

Maribeth Kuzmeski is the founder of Red Zone Marketing, LLC. For more information, go to