With Apple releasing its newest version of the iPad recently, I can’t help but think about how much I’ve seen change in the technology that we use to deliver our services and run our business since I first started Financial Finesse back in 1999.
It’s not that I’m a techie. I’m just a huge fan of anything that makes my life easier. Moreover, if there’s one thing I’ve learned in 13 years of running a business, it’s that other people feel the same way, too. If we hadn’t kept up on technology and how it has changed people’s preferred methods of gathering information and learning, I’m not sure we’d still be here today.
This perspective over the years is what has helped our business grow—it’s allowed us to build out our technology infrastructure to create more user-friendly systems for our clients and operate more smoothly, create and improve our ability to collect and analyze important data from our services that help our clients build their financial education programs, build entirely new services like an interactive online learning platform for employees, and so much more.
Keeping ahead of technology trends is just as important for advisors. Often, you’re running your own schedules, managing your own clients and strategically growing your client base. Because of this, I believe that the new iPad is part of a trend that every business owner and advisor should be keeping a close eye on in order to continue to grow their business: it is estimated that by 2014, there will be 89.5 million tablet users in the U.S. That is over 35% of the entire Internet-using population. For 2012, the number of people using tablets is expected to reach over 50 million—a huge jump from 13 million in 2010 when they were first introduced. The momentum the tablet is gaining in becoming part of the U.S. household’s “norm” means the tablet is more than a hot trend; it’s part of a larger shift towards technology that is faster and more mobile.
Why does this matter to financial pros? Because this shift means a couple of things:
- Consumers like your clients are and will continue to grow more demanding for instant access to information as we continue to get this through technology advancements and
- Consumers like your clients are expecting everything else in their world to be just as simple, easy to use and immediate.
In other words, this might be the way of the future and advisors who aren’t on board could be left behind.
In my opinion, it’s not a bad thing. Tablets can help advisors be more efficient, build trust with clients (if you haven’t yet, this is a good read from AdvisorOne and Investment Advisor editor John Sullivan) and show clients you’re all about making their lives easier.