The ALZ Platinum 1700 is an outstanding product. It is equipped with the Xenol Power Booster and Sky-Top Infrared scanning system. Plus, our patented XLT cooling system has also been integrated into the existing refractory circulator.
Huh? Did you understand this? Neither did I.
It’s not uncommon for sales people to use industry jargon or techno-babble during a sales conversation. This is akin to speaking in tongues or communicating in a foreign language, because most people you deal will not be familiar with your industry jargon. As a result, they can’t understand how they will benefit from the product you recommend.
The best salespeople discuss their products and services in terms that each customer will understand. Although this sounds easy, many sales people find it difficult to execute.