Why Jobs Makes a Difference
In 2010, Investment Advisor magazine celebrated its 30th anniversary. In May of that year, in the issue wherein we normally announce the IA25, we included Steve Jobs as one of the 30 most influential people in and around the advisor universe, such as cover “boy” John Bogle (below) over the prior 30 years. With the death on Oct. 5, 2011, of Jobs—cofounder of Apple and the marketing and design genius behind the Macintosh, the iPhone and iPad—we thought it appropriate to share the reasons why he was included in that list of notables, and why his influence has and will be felt not merely by consumers but by advisors for years to come.
At the time we acknowledged that “the average advisor does not use a Macintosh at work, and Blackberries are far more common in advisor cellphone holsters than iPhones” (though that is one area that is changing). But we also wrote that “independent advisors couldn’t exist without the user interface approach that Apple’s Steve Jobs popularized, and his company’s commitment to making personal computers that could easily be used by non-technical folks.”
We invite you to scroll through the following slides to hear from Investment Advisor Group contributors and staff over the years on the why and the how of Jobs’ influence in advisors’ lives and the current and future economy.
The iPad’s Growing Influence
As recently as late September, Investment Advisor Managing Editor Danielle Andrus reported on how announcements of new applications from Advisor Software and Pacific Life highlight mobile technology’s increasing influence on the way advisors do business.
For example, Advisor Software’s new app, goalGetter, allows consumers to drag icons representing financial goals like buying a house and paying for college or retirement onto a savings timeline. GoalGetter computes the affordability of the goal based on a user’s savings and annual growth rate, and determines how much the user would need to set aside each month.
Consumers can then email the findings to their spouse or advisor to create a more detailed plan.
More prosaically, perhaps, but just as telling, Pacific Life’s Retirement Solutions Division launched an iPad app for its sales team.
Using the Tools Available: Putnam
Pacific Life’s wholesalers aren’t the only ones using iPad apps. In announcing in April its new Fund Visualizer website for advisors, and which received a major update in September, Putnam Investments’ Brian Kelley said that all of Putnam’s salespeople are now equipped with iPads.
Kelley suggested that the use of mobile technology at Putnam has been spurred by CEO Bob Reynolds, who in an earlier interview pointed to an iPad and said, bluntly, “That’s the future.”
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