Is your business on social media overload?
Lately I’ve been seeing an increasing number of articles and blogs discussing the growing number of social networking platforms and how they may be overloading users with too many options. In my personal opinion, I believe the launch of Google+ has caused many users to question the amount of social media outlets they use each day. It certainly had me asking myself if I could handle managing one more social network.
The pressure to partake in the newest and hottest networks can be rationalized by the results of a Nielsen study, which found that social networking is now the most popular online activity, ahead of sending e-mails, surfing the Internet and playing games. If social networking is drawing in the majority of users, then it’s not difficult to understand that that’s where your business should be as well.
But what happens to businesses when consumers experience social media overload? How can businesses keep up? And how should you combat these issues and continue to be successful in your company’s social media campaign?
Where the consumers are
When it comes to marketing, businesses go where their consumers go. While traditional marketing requires a fair amount of research and study information to determine the best outlets and marketing procedures to target the right demographic, social media marketing has the ability to remove much of the guesswork and directly target consumers via social networking profiles, groups and shared partnerships. Businesses can’t control which social networks their consumers utilize, which is why it’s so important that businesses stay up to date with popular social networks, which can allow them to connect with their users as well as stay active in their social media strategy.
Regardless of whether you’re a social media veteran or a novice, it’s important to understand how to reach the largest number of consumers and which networks are the most advantageous to your company’s online marketing strategy.