Asset management firms are using new media strategies to reach the investment advisors market.
A recent report by the Financial Research Corporation (FRC), Boston, Mass., evaluated the marketing strategies of thirteen asset management firms since 2010. Researchers surveyed registered investment advisors (RIA) to determine the most effective means of marketing and distribution.
According to the survey, RIAs search asset manager websites 30% more when compared to advisors overall.
“We believe that asset managers should enhance their Web sites to better meet the needs of RIAs quest for information,” Amy LaFrance, the author of the report, said.