A big part of my job is connecting with you, the advisors who read this magazine. Recently, I had the opportunity to share some ideas with one of you — Michael Ham, president of J. Michael Advisors in Dallas, who will be a featured speaker at Senior Market Advisor Expo being held Aug. 24-26 in Las Vegas.
Like a lot of advisors, Ham can talk. I mean, he can really spin a yarn. As a reporter, I ask a question, set the iPhone between us, hit the record button, and he’s off to the races. The good thing is he has some pretty interesting ideas, ideas that I want to share with you.
Over the weekend Ham sent me his thoughts on the rapidly changing ways in which we communicate. So sit back, grab a cup of coffee and enjoy.
It took 38 years for the radio to reach 50 million households. Television took 13 years, and yet Facebook hit the 50 million people mark in only two years. The fastest growing Facebook segment is seniors, but they are not totally comfortable or trust it. However, their Boomer and Gen X children totally get it. And so should you if you want to “expo” grow your practice.
The rate of change in the delivery of information is phenomenal. The easiest way to grow your practice is by not losing any of your current relationships. Reaching the children of your client by honing your technology savvy will ensure your wallet is green. But, this Boomer/Gen Xer doesn’t have time for a meeting, lunch and surely not for a round of golf. But yearn they do for communication to assuage their concerns for their inheritance.