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Technology > Marketing Technology

Ten Easy—And Cheap—Tech Tips to Improve Efficiency

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Summer is here! For many of us this means family vacations and long summer days, but it’s also a great time to do some basic technology maintenance—tasks that don’t require Microsoft certification training. The following 10 tech tips include best practices as well as ways to just help your computer operate a little better. Best of all—especially for smaller firms—you won’t have to pay your IT consultant to get them done.

Windows Updates—It is important to make sure Windows Update is turned on. Sometimes these updates can include important security patches or address known operational bugs in Windows. However, make sure that you review the details behind each update; certain Windows Updates can potentially affect other programs running on your computer. Within the settings of your Windows updates, you have the ability to selectively install only the updates that you deem necessary for your computer.

Wireless Router—When was the last time you tested the security on your wireless router? The best practice is requiring a strong password that includes a combination of numbers, letters and unique characters to access your network. Frequently changing your passwords is another best practice to reduce unauthorized access to your systems.

Shields Up—The website offers a great tool called Shields Up that reviews all the ports on your computer and confirms the “invisibility” of your computer to hackers. It also can tell you if you have any open ports on your computer or your network. An open port can potentially provide a doorway for someone to gain unauthorized access to your network. Depending on the results of your Shields Up test, consider hiring an IT consultant to help you “lock down” your network. The Shields Up tool is located under the “Services” tab on the website.

Internet Speed—Like many advisory firms, you probably pay for a certain level of bandwidth for your connection to the Internet. To confirm that you are getting what you pay for, the website will test your connection speed in real-time.

Memory—Memory for Windows-based machines is now very inexpensive. If you have a computer that has a hard time running certain programs, chances are that adding memory will greatly improve the performance.  

Disk Defragmenter—The goal of this tool is to improve the performance of your computer as files are opened and closed. The tool is located under Accessories and then System Tools—and it is best to run it on Friday right before you leave for the weekend, as it can take a while to complete.  

Web Browser—Many of us spend a significant amount of time on the Internet, and I know some advisors can be quite passionate about the browser they use. Whether it is Internet Explorer, Google Chrome, Mozilla Firefox, Safari, or another browser, it is important to select the one that is most compatible with the sites you access on a regular basis. Clearing out your temporary Internet files and browsing history regularly should also help the overall performance of your browser.

Disk Cleanup—While you are cleaning up your browser, you may as well clean up the whole disk. The Disk Cleanup tool helps you free up space on your hard disk by searching your disk for files that you can safely delete, such as temporary Internet files, unneeded downloaded program files (like ActiveX controls and Java applets), Windows temporary files and items in your recycle bin. An uncluttered hard drive means your computer can find the files you need faster. You can find Disk Cleanup under Accessories, and then point to System Tools.—This is one of my favorite sites to use when evaluating technology products, solutions and resources. Thinking of buying a new computer? Cnet has most likely reviewed the model you are considering. Need to create and open zip files? Go to cnet’s “Downloads” page. Cnet also offers a number of “how to” videos from many different technology areas.

Mobile Technology—Make sure your firm has a mobile technology strategy. How do your client reports look on a mobile device? Is your newsletter easy to read through a “tablet” computer?   


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