From Media to Envestnet

When Marion Asnes was considering a career change, she would have had many options in the advisor universe. As the highly respected editor in chief of Financial Planning magazine, she knew all the major players in the industry from covering those firms for the magazine. She also formed plenty of solid connections with advisors who partnered with those major players and knew what they were really like. So why did she choose Envestnet when, arguably, she could have received a warm welcome at a host of other companies?

"There’s integrity, confidence and urgency” at the firm, she said in an April interview, six months after joining Envestnet in its New York offices. “This is a very ethical company that’s doing right by advisors.”

She further argues that “everything about the future of financial advisory requires scalability. What Envestnet can do for you as an advisor is to embody your process, taking a complex activity and turning it into a workflow.” That embodiment—“your process, your workflow, memorialized in the software”—will make you scalable, she says.