Advisor Group, which includes three independent broker-dealers and 4,663 FAs, introduced a new advertising campaign on Monday focusing on the open architecture of its technology, portfolio models, practice management and other platforms.
“Open architecture is a term that has lost much of its meaning in the broker-dealer industry,” said Larry Roth (left), president and CEO of Advisor Group, in a press release. “Many independent broker-dealer firms claim to be ‘open’ but then place significant limitations on what they allow their affiliated advisors to do.”
According to Roth, Advisor Group offers FAs open product access, hybrid compensation models, multi-custodial solutions, access to third-party money managers and platforms, and the support of both independent and corporate RIAs.
“Advisors who join one of our broker-dealers can set up and run their practice in a way that is best for them and their clients while at the same time benefiting from the financial, technological and back-office strength and support that only a large network like ours can provide,” he added.