Most generation X and Y job seekers say they are not interested in a financial services sales position. But, paradoxically, they are interested in work that offers the growth potential and opportunities offered by the industry.
LIMRA, Windsor, Conn., uncovered this disconnect in recently conducted focus groups and studies.
“Gen X and Y job seekers have some real misperceptions about the financial services industry and the image of a sales person within the industry,” says Polly Painter Eggers, an analyst at LIMRA Distribution Research. “Strikingly, the core values that these job seekers profess are the same attributes of the financial services industry.
“While some of the divide can be overcome by better communication, there are opportunities for companies to adapt their recruiting strategy to attract more candidates,” adds Painter Eggers.
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LIMRA found that 85% of financial representatives are extremely satisfied with their choice of profession. And 66% would highly recommend their profession to young job seekers.