Job seekers in Generations X and Y, on the surface, appear to be uninterested in sales positions in the financial services industry, but when asked about what they wanted from a job, their interests seemed more in line with the profession, according to a survey released Tuesday by LIMRA.
When LIMRA asked job seekers if they were interested in working in a stable industry with growth potential and opportunities to "make a difference in people’s lives," most respondents answered positively.
“Gen X and Y job seekers have some real misperceptions about the financial services industry and the image of a sales person within the industry,” Polly Painter Eggers, an analyst for LIMRA Distribution Research, said in a statement. “Strikingly, the core values that these job seekers profess are the same attributes of the financial services industry. While some of the divide can be overcome by better communication, there are opportunities for companies to adapt their recruiting strategy to attract more candidates.”