U.S. Millionaires’ Charitable Giving Fell in 2010: Spectrem Survey

The millionaires, who have a net worth of $1 million to $5 million not including their primary residence, gave time as well as money. They donated an average of 137 hours to charity each year, with 29% giving less than 40 hours a year and 30% giving 41 to 50 hours a year.

The survey found that millionaires younger than 55 are most likely to contribute lower amounts of money, while investors over 66 are most likely to give large amounts of time. Thirty percent of investors 66 and older gave 101 or more hours to charity last year. Senior corporate executives are the most charitable, with 57% giving $5,000 or more a year and upward of one-third donating 101 or more hours a year.

Continuing a trend, online giving is expected to account for a greater percentage of donations, Spectrem said, citing a recent report by The Blackbaud Index of Online Giving. Online giving increased 34.5% since last year, with the largest charities reporting a 55.6% increase in online donations. Online donations now make up an average of 7.6% of donations received.