Ridgewood, N.J.-based Emerging Global Advisors said Monday that Marten S. Hoekstra has joined the firm as its chief executive officer.

Hoekstra previously served as CEO of UBS Wealth Management Americas and on the UBS' Group Executive Board. The UBS Americas unit is now led by Merrill Lynch-veteran Robert McCann.

According to Emerging Global Advisors, Hoekstra is assuming the CEO position from founder Robert Holderith, who will continue as president.

“We aim to be the leading brand for emerging market investing, and Marten has the global vision and experience to ensure we achieve our goals and objectives,” said Hoderith in a press release. “We are significantly advantaged having him lead our team.”

Prior to joining Emerging Global Advisors, Hoekstra spent 26 years at UBS and its predecessor firm, PaineWebber.  He also served as a director of the Securities Industry Association.

Hoekstra led the wealth-management group in the United States and Latin America from July 2005 to October 2009, when McCann was tapped as its new head.

“Joining Emerging Global Advisors provides a rare and incredibly exciting opportunity to build a powerful brand in what will likely be the fastest-growing segment in asset management during the next few years,” explained Hoekstra in a statement.

Emerging Global Advisors is advisor to the EGShares family of exchange-traded funds (ETFs), which manage nine emerging-market ETF products, such as the EGShares Brazil Infrastructure ETF (BRXX) – now with an average market capitalization of about $17 billion, according to the company.