The Foundation for Financial Planning (Foundation), and TD Ameritrade Institutional are teaming up to provide “pro bono financial advice for Americans in need,” according to an announcement on Thursday.

For each dollar investment advisors individual financial planners donate to the Foundation, which offers free advice to individuals in need, individuals serving in the military, and “non-profit groups serving those not traditionally served by the marketplace,” TD Ameritrade Institutional has pledged up to $1 million in matching funds, the release states.

“In today’s challenging economic times, many people are struggling to deal with a range of financial issues, including managing spending, reducing debt, the sudden loss of the family’s wage-earner, funding retirement and college, as well as teaching children to be financially responsible,” TD Ameritrade Institutional President, Tom Bradley (left), stated in the release. “As a leader in the financial services industry, we embrace this opportunity to help improve the financial lives of underserved individuals and to further support the advisor community with their charitable efforts.”

“We are thrilled to have the support of such an outstanding financial services company,” said the Executive Director of the Foundation for Financial Planning, James A. Peniston, in the announcement. “TD Ameritrade has shown its commitment to helping the underserved for many years and we are pleased to enter into this alliance and to welcome Tom Bradley as a member of our board of directors.”

New Educational Tools for RIAs

Separately, on Thursday, TD Ameritrade Institutional announced TD Ameritrade Advisor Education, an “online education platform,” offering “professional development” tools for Registered Investment Advisors (RIAs).

“As the business of providing advice continues to become more complex and competitive, advisors need to invest in professional development to enhance their staffs’ knowledge and skill sets to stay sharp in today’s changing market place,” Jeff Rossi, director of human capital development & advisor education at TD Ameritrade Institutional, said in the release. “The education portal will be a key resource for advisors and we are pleased to be the first custodian in the industry to offer a formal, comprehensive advisor education program.”

The company has added a new Dean of Education, Tess Kristensen,who will manage the educational content on the platform, which will include “computer-based training, whitepapers, webcasts and seminars,” according to the release.