American Funds, iShares, and Prudential Financial funds providers created stronger connections with individual providers compared to other fund advisors, according to the report Advisor Touchpoints 2010, released Wednesday by Cogent Research.
Based on a nationally representative survey of more than 1,500 registered advisors, the report found advisors named Prudential as the variable annuity provider doing the best job at keeping them personally connected to the firm’s products and services, which increased from 14% to 18% within the past year. Jackson National was ranked second at 12% followed by Sun Life Financial with an increase from 2 % in 2009 to 9% in 2010 of advisors naming it as the firm they feel strongly connected to.
Among mutual fund producers, 19% of advisors felt that American Funds does the best job at making them feel connected compared to 23% of advisors who felt this way last year. During the same period, advisors who felt Franklin Templeton Funds as doing the best job with connecting advisors doubled from 7% to 14%. Advisors cited BlackRock and Fidelity Advisor funds less often; however, these companies also experienced proportional increases.