Are you making sure your top clients are part of your top priority? In his book, “Identity Branding,” e-marketing expert Robert E. Krumroy lays out seven ideas on how to keep connected and show appreciation to your “A” clients.
1.) Take one A client to lunch every week and let your client know he or she is special and appreciated.
2.) Send flowers or birthday cakes delivered personally on birthdays.
3.) Host an annual A client appreciation event.
4.) Take every A client out to lunch at least two times per year.