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Portfolio > Alternative Investments > Real Estate

Ideas for cultivating your 'A' clientele

By Ginny Kipling

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Are you making sure your top clients are part of your top priority? In his book, “Identity Branding,” e-marketing expert Robert E. Krumroy lays out seven ideas on how to keep connected and show appreciation to your “A” clients.

1.) Take one A client to lunch every week and let your client know he or she is special and appreciated.

2.) Send flowers or birthday cakes delivered personally on birthdays.

3.) Host an annual A client appreciation event.

4.) Take every A client out to lunch at least two times per year.

5.) Get to know every A client on a personal basis. Add this personal information in your database. Send him or her an article, magazine or book he or she would find interesting once or twice a year.

6.) Send an e-financial storyboard eight times per year accentuating your specialization and products.

7.) Be punctual and keep your promises.

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Robert E. Krumroy is a former insurance salesman and award-winning manager, who now devotes himself to attraction-market consulting. He is an author, columnist, speaker and also the creator and CEO of E-Relationship, the patented financial industry connection tool for clients and prospects. For more information, go to www.indentitybranding.com or www.e-relationship.com.

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