Rock on: More marketing tips inspired by the Grateful Dead

Here’s more groovy advice from David Meerman Scott and Brian Halligan’s book, Marketing Lessons From The Grateful Dead, on how the Dead’s marketing brilliance can be used in today’s business world.

Embrace technology

*The Grateful Dead pushed the boundaries of technology for decades. Their “Wall of Sound” took eight years of experimenting, $350,000 to create and used power from 55 McIntosh amplifiers. The result: a music revolution.

Action: If you don’t already have a website, a LinkedIn group, a Twitter or Facebook page, now is the time to get up to social-networking speed. Think about new technology emerging today. Educate yourself on web analytics, marketing optimization, customer-relationship management systems and social media.

Create your own landscape:

*The Grateful Dead created a business model that was the opposite of every band’s at the time.