I’m reading the book “Purple Cow” by marketing guru Seth Godin. According to Godin, you’re either a purple cow or you’re not. You’re either remarkable or invisible. You can be among the boring masses of white or brown cows, or you can brand yourself as unique. The choice is yours.
So what now? How do you flip a switch and find your niche as being unique? According to members of the 2010 Winner’s Circle: The Advisor of the Year Roundtable, which held court in the main ballroom today, Advisor of the Year Van Mueller and finalists Chris Abts, Josh Jalinski, Bill McLaughlin and Mike Suttle offered insight on the subject.
They agreed advisors should never be afraid to seek out mentors. Always ask, always be on the lookout for top advisors to learn from, they said.