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Eastbridge: Worksite Sellers Optimistic

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Worksite benefits marketers say they think volume will improve this year.

About 84% of the representatives from carriers, brokers and other vendors who participated in a mid-year poll expect to increase the number of new groups that they add this year, and only 4% expect the number to drop, according to Eastbridge Consulting Group Inc., Avon, Conn.

A year ago, 73% of the mid-year worksite survey participants were expecting to see growth, and 12% were expecting to see a decline.

This year, the percentage of participants anticipating growth in the number of groups signed is 79% for broker participants and 90% for carrier participants.



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