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Industry Spotlight > Broker Dealers

Your Web site is never done: 8 activities to keep your site fresh

By Aaron Kassover

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Consider this: Just five years ago, Facebook was a small start-up limited to college students and YouTube was still a year away from launching. The Web is constantly changing. And, with these changes, the way your clients and prospects use the Web continues to evolve.

The Web site you had several years ago likely doesn’t work in today’s online world. Rather than go through the expense and effort of re-launching your site regularly, you can address the constant change by making regular small updates to your site. To help you with this, we’ve put together a checklist of the eight activities to keep your site updated.

Keep your site current:

? Add new content (monthly)
? Update your home page images (quarterly)

Manage your SEO:

? Track your rankings on target phrases (monthly)
? Review and adjust your target keywords (monthly)
? Update on-site search engine optimization (SEO) based on adjusted target phrases (monthly)

Maintain your link building:

? Write two to four articles a month on targeted phrases (monthly)
? Contact a site owner about guest writing (weekly)
? Review your competition’s linking (monthly)

By making small updates to your site on a regular basis, you end up making big changes in the long run without the costs of a big site overhaul. (5 ways to promote your Web site)

Want more checklists to help improve your online marketing? Download my free eBook, Make Money While You Sleep: A Step -by-Step Guide to Generating Leads from Your Website at http://www.agentmethods.com/ebook.

Aaron Kassover, managing partner of AgentMethods LLC, has spent the last 10 years helping insurance carriers, agencies and brokers bring their services online. He has applied this knowledge to the development of AgentMethods, a Web site platform for insurance agents, agencies and brokers. For more information, visit Aaron’s Web site at www.agentmethods.com.

Check out more sales & marketing articles from Aaron Kassover.

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