The September issue of Senior Market Advisor will be our 10th Anniversary Issue. I know it’s only July, but our editorial team is already piecing together a really cool retrospective of the last decade. You’ll have a chance to take a jog down memory lane to see what was going on in the industry, what predictions were made, which ones hit the nail on the head and which ones fell flat.
The following are selected highlights from 2010. As we get closer to the release of the September issue, look for more tidbits to roll out. Let us know about your own highlights from the past decade or email me at [email protected]. Whether it’s success stories, funny anecdotes or photos, it makes no difference, we’d love to hear about your career from 2001-2010.
Selected 2010 highlights:
Stop cold calling. “It’s a total waste of time. Your time. The prospect’s time. Research shows it takes 9-12 touches to reach a prospect with a cold call campaign, and you get voicemail 80 percent of the time. In addition, you convert less than 10 percent into clients. Why bother?” Joanne S. Black, “50 Best Ways to Generate Leads,” January 2010