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Technology > Investment Platforms > Turnkey Asset Management

Jeff Montgomery Named Chairman of AFAM

By James J. Green

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AFAM, the company formerly known as Al Frank Asset Management, has named its CEO, Jeff Montgomery, to the additional post of Chairman, effective August 1, 2010. Montgomery, who formerly served as CEO of two independent broker/dealers, Washington Square Securities and NFP Securities, joined Al Frank Asset Management (publisher of the widely read and multi-award winning Prudent Speculator newsletter) as CEO in 2008.

AFAM has reported rapid growth in its assets under management in its Al Frank value portfolios in both separately managed accounts and mutual fund vehicles, and in the tactical ETF portfolios it acquired with its purchase of Innealta Capital in December 2009. Montgomery’s connections in the asset management, RIA, and broker/dealer communities has helped fuel that growth.

In an exclusive interview with Investment Advisor that appeared in the May 2010 magazine, Montgomery spoke about financial services reform and what the SEC needed to do a better job. He also suggested that AFAM’s thirst for acquisitions was far from slaked. Speaking of the competition in the asset management field, Montgomery said then that “This is a marathon in the dark, and at a time of market disruption, that’s when you grow. Scale has never been more important for money managers.”

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