You read all the time about the importance of sending multiple email blasts a month. Keeping in contact with your prospects, experts say, will help them remember you, even if they’re not ready to use your services at this time. Then, when they do need you, they’ll see your name in their inbox, recognize it, and pick up the phone right away.
But does this strategy really work? I can tell you first hand that it does.
There is an insurance professional who sends me emails a few times a month. I’m not sure how I got on his list, as his emails are targeted to people seeking new policies. Since I wasn’t looking for new coverage, every week I simply deleted his email unread. I could have just as easily asked to be removed from his list, but for whatever reason – whether it’s because I was too busy, or because I thought the emails might come in handy someday – I never did.