For more than a decade after the firm was founded in 1985, Malcolm H. Gissen & Associates provided comprehensive financial planning and investment advisory services to its clients. But in the 1990s, those clients began to be less concerned with financial planning and more concerned with the firm managing their money.
Malcolm Gissen, the firm’s founder, was quick to read the cues and to switch gears. In 2000, Gissen teamed up with Marshall Berol–with whom, he says, he shared similar investment theories and visions–and subsequently, Malcolm H. Gissen & Associates began to focus its efforts on the money management business instead.
“Both of us are deep value investors and we are both genuine contrarians,” Gissen says of his relationship with Berol. “We’re top-down and bottom-up investors and after Marshall became CIO in 2000, we had the opportunity to formalize our investment style.”
This meant creating a brand-new mutual fund, since nothing else in the marketplace really suited either the duo’s investment style or their approach to the money management business.