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Commonwealth Financial Updates CMS; Improves Info Flow for Advisors

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Commonwealth Financial Network has released a revised version of its CRM 4.0 contact management system that includes two-way wireless synchronization, an updated Web-based calendar, a redesigned interface and other improvements based on feedback from independent investment advisors affiliated with the firm.

Commonwealth CRM 4.0 offers a more user-friendly experience for managing day-to-day tasks, said Michael Cano, Commonwealth advisor and founder and principal of Cano Wealth Strategies LLC, in a statement.

“Each piece of client information we need throughout the day is organized and managed via the new Commonwealth CRM,” said Cano, who is based in Hightstown, N. J. “The system has allowed us to transition to a paperless office and has drastically improved our office’s efficiency and productivity. Now, when a client calls, we can quickly look up the most recent letter, e-mail, or form we sent.”

Along with the CRM contact management system, Commonwealth offers its 1,300 independent registered representatives a client management portal, Client360?.

When an advisor changes a client phone number on an iPhone, for example, the contact information in Microsoft Outlook and Commonwealth CRM is updated with one click for everyone in the office to see. Inbound and outbound e-mails are linked automatically.

“The key value of Commonwealth CRM is that it fully integrates with the critical tools that our advisors use on a regular basis, including Client360?, COMMunity Link, Outlook and handheld devices,” explained Darren Tedesco, vice president of innovation and strategy for Commonwealth, in a statement.

“Not worrying about where the Commonwealth CRM system stops and ends is the true beauty of the system,” he added.

Founded in 1979, Commonwealth Financial Network, a member of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation, is a registered investment adviser with offices in Waltham, Mass., and San Diego, Calif.


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