In an upcoming issue of Senior Market Advisor, our long term care expert, Ed McCarthy, will put together a detailed blueprint for achieving success with LTC products.
Since that article will not hit your desk for another month or so, I wanted to provide you with a sneak peek into this subject.
Because the subject of “cost” usually comes up when talking about long term care, let’s focus on that angle for the purposes of this blog.
The Cost of Local Care
According to McCarthy, it can impress prospects when you show them surveys citing average national and statewide costs for long term care facilities. For example, the cost of a private nursing home in the U.S. rose 3.3 percent to $219 per day or $79,935 a year, according to a 2009 MetLife survey.