If you’re working with clients and want to encourage charitable giving, whom should you talk to, and how? “There is some limited anecdotal evidence that the female in the household is often the lead in charitable giving,” reports Kim Wright-Violich, president of Schwab Charitable, the donor advised fund from Charles Schwab & Co.
Some of that evidence would come from a study released in May 2009 by Fidelity’s DAF, the Fidelity Charitable Gift Fund, which found that more women than men are the primary decision maker in their households in deciding how much charitable giving to do, and to whom they should give it. Moreover, while the majority of male respondents in the survey named their wives as the primary influencer in charitable-giving decisions, women said they had a broader range of influencers, including family members, friends, and co-workers. Women were also more likely–48%–to “strongly agree” on the importance of involving their children in charitable-giving activities, compared to 39% of the male respondents.