From the October 2009 Issue of Senior Market Advisor Magazine
If you’ve ever lost weight on a fad diet and quickly regained the pounds as soon as you returned to your usual way of eating, you know that diets don’t work. What the weight loss gurus and diet book authors don’t want you to know is that the only effective way to lose weight is through behavior modification. There is no quick fix, just simple changes that need to be implemented day in and day out.
Like dieting, prospecting in fits and spurts is equally as ineffective. There is no secret strategy that can be rapidly learned and executed. Consistency is the only way that you will achieve sales goals. Just like switching your diet from junk food to healthy meals, prospecting requires discipline and a good, sound strategy for the long term.
Set a time for prospecting
You are far more likely to put in the time for prospecting if it is scheduled for the same time every day. For most, mornings are the best. You’re probably at your sharpest before lunch, and you’ll have more luck with making contact with those who you are trying to call. If you feel tempted to put it off for another day, remember that prospecting is your most productive activity that can generate you the biggest return on your time.
Have a daily goal
Once you know when you’re going to prospect, establish a set goal that you need to achieve. Whether it’s five or 50 people a day, stick with it.