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Financial Planning > Behavioral Finance

Who are you calling old?

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  • 74 — Age at which seniors say they’ll be “old.”
  • One-third — Percentage of investors who don’t have a primary financial advisor, down from 41 percent in 2008.
  • 60% — Percentage of adults over 65 who say they feel younger than they are; 33 percent say they feel between 10 and 20 years younger.
  • 45% — Percentage of adults 75 or older who say their lives have turned out better than they expected.
  • 25% — Percentage of adults 65 or older who say they have experienced memory loss.

Source: Pew Research Center


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