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Industry Spotlight > Broker Dealers

Firm Rolls Out Enrollment Software

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Voluntary Benefits of America L.L.C. has introduced the AutoApp voluntary benefits enrollment system.

Tom Smith, president of BeneSync L.L.C., Franklin, Tenn., a payroll company, started VBA, Franklin, to market technology developed in connection with BeneSync’s program.

The program gives workers reports about the value of their employer-paid benefits.

The AutoApp system is based on software that the program was using to check the accuracy of the benefits statements, VBA says.

VBA will be marketing the AutoApp system through brokers.

Brokers can use the system to sign workers up for voluntary benefits in about 5 minutes, either in person or through the Web, VBA says. VBA also can supply group meeting coordinators and voluntary program support and administration services.