The question was: Which of the following features do consumers rate as a top priority when choosing a retirement income product, whether an annuity or other product?

a) Fees and expenses
b) Lifetime income guarantee
c) Liquidity
d) Investment preservation
e) Income volatility
f) Investment volatility
g) Annual payout

The answer is: d), investment preservation. Overwhelmingly, participants in a 2009 LIMRA International online survey indicated they are more willing to trade off their target annual payout amount, lifetime guaranteed income, liquidity, and investment and income volatility in order to preserve their retirement money at a low cost. See Marie Rice’s article on retirement income preferences here