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January 14, 2009 at 07:00 PM
Genworth Financial, Richmond, Va., has announced a strategic marketing relationship with its long-term care (LTC) insurance business and the National LTC Network to sell Genworth’s long-term care products and services.
As part of this relationship, the National LTC Network will offer Genworth’s long-term care insurance products to both individuals and businesses. This will help expand Genworth’s distribution of its long-term care insurance products. As the industry leader in individual long-term care insurance sales*, Genworth’s brand recognition will help the National LTC Network in its efforts to expand both its carrier network and product portfolio. As a member of the National LTC Network, Genworth will support the Network’s efforts to increase the quality of long-term care education for consumers and agents.
The National LTC Network is a coalition of 25 long-term care insurance distributors. According to National LTC Network data, combined long-term care insurance sales of all Network members reached nearly $60 million last year.
