Anticipating reform of the financial services industry during the 111th Congress, the leaders of three of the top financial planning organizations–the CFP Board, the Financial Planning Association (FPA), and NAPFA–have banded together to lobby Congress on how such reform should affect the financial planning profession.
Kevin Keller, CEO of CFP Board, says that the “buzzwords” being bandied about on “K Street, Capitol Hill, and at the SEC” is that when it comes to reforming financial planning services, Congress is debating some type of “harmonization or a universal standard of care.” The concern among the three planning groups, Keller says, is that those words are “in effect a euphemism for a lower standard of care. We think it’s in the best interest of the public that financial planning services be provided at a fiduciary level and at a level that requires a high level of competence.”