More than 40% of asset managers plan to increase their marketing compliance staff, Cerulli Associates Inc. reports.

Compliance positions are becoming increasingly high-profile as the marketplace as a heightened regulatory environment increases the need for oversight and review of companies’ public messages, says Cerulli, Boston.

Marketing compliance groups are responsible for ensuring that their firms comply with relevant laws and regulations when producing literature, creating advertising or other public communications.

Compliance units report to legal departments in 40% of asset-management firms, while 33% report directly to top management, 13% to marketing and 13% to other departments, Cerulli reports.

To run effectively, compliance units should be located near executive offices, thus emphasizing the importance of compliance, the consultant advises.