A new Harris Interactive survey reveals members of the gay, lesbian, bisexual and transgender community are not as comfortable in the current environment provided by their financial planner as their heterosexual counterparts.
The national survey of more than 2,500 online GLBT respondents shows only slightly more than half (54 percent) are very or somewhat comfortable, as compared to 67 percent of heterosexuals. Implications of this survey say GLBT adults are more likely to seek financial information from Internet sources, friends or television.
Harris Interactive is a global market research and consulting firm, in conjunction with Witeck-Combs Communications, Inc., a strategic public relations and marketing communications firm with special expertise in the GLBT market.