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Financial Planning > Behavioral Finance

Lincoln Calls On You To Advise You

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An insurer is trying to help potential customers get in touch with their future selves.

Lincoln National Corp., Philadelphia, says its new “Hello future” television ads will star characters who come face to face with older versions of themselves.

The first TV spot, which aired Saturday, features a 30 year-old man who is looking at his newborn baby and ends up talking to a 60-year-old version of himself.

The ad agency that developed the TV spots, 22squared Inc., Atlanta, also developed “notes from your futureself” print ads that will appear in general interest business publications such as the Wall Street Journal.

Other print ads in the campaign will appear in financial services trade publications.