NU Online News Service, Sept. 7, 2004, 5:35 p.m. EDT
Thrivent Financial for Lutherans, Minneapolis, has produced a customizable television commercial for its financial representatives.[@@]
The company is offering its 2,500 reps a menu of 6 different versions of the 30-second spot. Reps can choose between having a male narrator and a female narrator, and they can choose from 3 levels of customization.
A rep with a tight budget can use a basic spot that features a still photo of the agent at the end.