Researchers at the firm found that benefits brokers’ share of worksite sales increased to 34% in 2003, up from 29% in 2000.
“Classic worksite brokers” who focus largely on sales of voluntary benefits to employees at their jobs increased their share to 19%, from 17%, and career agents watched their share creep up to 25%, from 24%.
Large worksite marketing organizations watched their share fall to 10%, from 14%. The share of business going to insurance generalists who dabble in worksite sales plummeted to 4%, from 10%.