Selling Benefits? Dont Forget The Eyes
When youre selling employee benefits, remember the eyes.
Offering clients a voluntary or group vision care discount program is a way to increase your own sales while improving your clients benefits package for a very modest cost.
U.S. residents spent more than $16.2 billion on eyeglasses, contact lenses and other optical products in 2002, and 73% of all U.S. residents wore some kind of vision correction eyewear that year, according to the 2003 U.S. Optical Industry Handbook.
Meanwhile, doctors have performed a total of 4 million laser vision correction procedures.
U.S. residents are paying for most of their eyewear and most of the surgical procedures with cash from their own pockets, without the benefit of a formal provider network that might verify the providers credentials or negotiate discounted rates.