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Industry Spotlight > Broker Dealers

Traditional, Worksite Benefits Sales Converge

By Staff Writer

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NU Online News Service, April 22, 2004, 5:11 p.m. EDT – The boundary between traditional group benefit brokers and worksite benefit brokers is blurring, says Eastbridge Consulting Group Inc., Avon, Conn.[@@]

Recent Eastbridge surveys have found that 90% of employee benefits brokers now sell at least some voluntary worksite benefit products, and that about 60% of worksite brokers sell traditional group products.

Other Eastbridge survey results:

- About 60% of worksite brokers and 80% of group employee benefits brokers sell individual life and health products.

- About 60% of employee benefits brokers and 20% of worksite brokers sell retirement products.

- More than half of brokers team up with other brokers to offer clients more benefits choices.