A “do not e-mail” registry is unlikely to be effective but could be cumbersome and costly for businesses, the National Association of Insurance and Financial Advisors says.
In comments filed with the Federal Trade Commission, NAIFA, based in Falls Church, Va., also says that insurance agents must be free to contact their clients by e-mail.
The issue involves the regulations that will be issued in conjunction with the CAN-SPAM Act, which was enacted last year to deal with the growing problem of unsolicited and unwanted commercial e-mails.
The FTC is considering the establishment of a “do not e-mail” registry similar to the “do not call” registry that applies to telemarketers.
But Heather Eilers-Bowser, NAIFAs director of federal relations, says that a registry probably will not stem the tide of spam.