NU Online News Service, Feb. 10, 2004, 1:22 p.m. EST – The Charles Schwab Corp., San Francisco, is changing the way it markets its retail investment services.[@@]
The company will be spending millions of dollars on television and print advertising over the next few months to promote a new “Schwab Personal Choice” program.
Schwab will be using the program to package 8 new and existing levels of service, ranging from basic online trading services to the Schwab Private Client and Schwab Advisor Network services.
The Schwab Private Client service is Schwab’s service for clients with big accounts who want Schwab advisors to help manage their portfolios. The service ended 2003 with 14,300 clients and $16 billion in assets.