Many planners will tell you that advertising is for the birds, but Cynthia conger’s firm takes advertising seriously. “My advice about advertising is, identify the area you want to be the expert in, make yourself an expert, and then advertise the fact that you’re the expert,” she says. When Conger became a planner, she made a point to learn the ins and outs of professional corporations; to spread the word about her expertise, the firm advertises regularly in the Arkansas Medical Society Journal.
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