Artful Placement

Conger’s firm also advertises in an even more unusual place: the playbill of the local symphony and repertory theater in Little Rock. “When I do my clients’ tax returns, I see that this is where they’re giving their money,” says Conger, and chances are that their friends are, too. Running an ad in the playbill makes it easy for clients to broach the topic with friends when they attend a performance together. “This way, it’s easy for them to say, ‘Hey, that’s our financial planner,’ and all of our contact information is right there,” she says.