NU Online News Service, June 3, 2003, 12:49 p.m. EDT – Many consumers say they perform thorough research before making important financial services decisions, according to R.R. Donnelly & Sons Inc., Chicago.
Researchers used an online survey to poll more than 10,000 U.S. adults for Donnelly earlier this year.
Eighty-two percent of the participants said they “read the fine print” before making financial services decisions, and 79% said they “collect a lot of information” to support their decisions.
But 89% of the participants said they wished product descriptions were in plain English.
Although nearly two-thirds of the participants were using the Web to research financial services, 51% said they were confused enough that they needed to schedule face-to-face meetings before they could make financial services decisions.