NU Online News Service, May 20, 2003, 3:15 p.m. EDT – Worksite benefits carriers are making more use of alternate distribution channels, according to a new survey report from Eastbridge Consulting Group Inc., Avon, Conn.
Channels such as banks, credit unions, affinity groups and Internet-based sales programs will play an even greater role in the future, Eastbridge predicts.
Thirty-four carriers participated in the firm’s latest worksite industry survey. About half say they are using an alternate distribution channel, says Eastbridge vice president Bonnie Brazzell.
“Even among those that are not pursuing alternate channels, half said that they plan to but have not yet had the time to do so,” Brazzell says.