NU Online News Service, Nov. 21, 4:45 p.m. – Financial services companies will need to allocate at least 6% of their marketing and business resources to reaching Hispanic consumers in 2007 to target those consumers effectively, according to the Association of Hispanic Advertising Agencies, McLean, Va.
In 2001, financial services companies spent only 2% of their marketing and business resources on reaching the 40 million U.S. Hispanic consumers, the AHAA says.